About U FURNITURE DIRECT

U FURNITURE DIRECT is the result of our founders.We wanted to do this by creating beautiful furniture of high quality, the honest low prices all year round.

This is possible with a simple and unique business concept with sales exclusively online. We handle all stages of the process and cut away all middlemen. Our furniture are supplied direct from our factory in Vietnam.

At U Furniture Direct everybody should be able to afford great furniture design, of high quality materials. Everybody should experience the great value for money.

We believe that our concept is groundbreaking, in a large and otherwise conservative furniture industry. We anticipate that production and retail will fuse together in the future and that the distance between the producer/factory and the customer will be much shorter. This will result in a responsive furniture industry – much like today’s fashion industry.

We have allowed us to anticipate the future for your benefit – both in terms of design but also in terms of price.

Welcome into our universe!

Our company consists of a young and dynamic team of people, who are all passionate about design and happy customers. We are ‘hands-on’ and strive to have high quality in all the processes of the company.

We strive to develop a spirit, which like our business concept is authentic, credible and honest. U Furniture Direct headquarters are based in Denmark, and in addition we have local offices and showrooms in Sweden, Germany,Schweizerland, South Africa, Vietnam and Malaysia, Korea.

The U Furniture Direct Ethos

Enduring tradition, superior craftsmanship, and an unshakeable philosophy of excellence are the values that allow U Furniture Direct to produce America’s premium hardwood furniture and fine upholstery. Each piece is made with honor, integrity, and pride.

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